a studio is a London based design company established by the Japanese designer Shin Azumi. His activity covers product, furniture and space design. He works with a variety of clients on consumer products, furniture, lighting, electronics, audio equipment and space design for shops, restaurants, exhibitions, etc.

Shin Azumi and his works have been published and awarded worldwide, and they have also been acquired for the permanent collections of many museums - such as the Victoria & Albert Museum (UK), the Stedelijk Museum (Holland), the Crafts Council (UK), the Die Neue Sammlung (Germany), the Museum fur Angewandte Kunst Frankfurt (Germany).

Observation + Distillation
Observation is always the key to development.
We begin by objectively looking at all the phenomena surrounding a brief and try to clarify the key points to develop the project. After the distillation of the idea, the end result is often purified as a simple solution.

Fun + Function
Functionality is the key to increasing the longevity of a designs life. We look at physical functionality as well as the effect of psychological functionality.

Interactivity + Theatricality
A design is complete when it is used by people.
Providing satisfactory, interactive quality is key to a successful design. We always try to create a maximum effect from a minimum solution.