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a studio is a London based design company established by the Japanese designer Shin Azumi. His activity covers product, furniture and space design. He works with a variety of clients on consumer products, furniture, lighting, electronics, audio equipment and space design for shops, restaurants, exhibitions, etc. Observation + Distillation Observation is always the key to development. We begin by objectively looking at all the phenomena surrounding a brief and try to clarify the key points to develop the project. After the distillation of the idea, the end result is often purified as a simple solution. Fun + Function Functionality is the key to increasing the longevity of a designs life. We look at physical functionality as well as the effect of psychological functionality. Interactivity + Theatricality A design is complete when it is used by people. Providing satisfactory, interactive quality is key to a successful design. We always try to create a maximum effect from a minimum solution. |
Shin Azumi and his works have been published and awarded worldwide, and they have also been acquired for the permanent collections of many museums - such as the Victoria & Albert Museum (UK), the Stedelijk Museum (Holland), the Crafts Council (UK), the Die Neue Sammlung (Germany), the Museum fur Angewandte Kunst Frankfurt (Germany). Born in 1965, Kobe, Japan
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