is a London based design company established by the Japanese designer Shin Azumi. His activity covers product, furniture and space design. He works with a variety of clients on consumer products, furniture, lighting, electronics, audio equipment and space design for shops, restaurants, exhibitions, etc.
Observation + Distillation
Observation is always the key to development.
We begin by objectively looking at all the phenomena surrounding a brief and try to clarify the key points to develop the project. After the distillation of the idea, the end result is often purified as a simple solution.
Fun + Function
Functionality is the key to increasing the longevity of a designs life. We look at physical functionality as well as the effect of psychological functionality.
Interactivity + Theatricality
A design is complete when it is used by people.
Providing satisfactory, interactive quality is key to a successful design. We always try to create a maximum effect from a minimum solution.
and his works have been published and awarded worldwide, and they have also been acquired for the permanent collections of many museums - such as the Victoria & Albert Museum (UK), the Stedelijk Museum (Holland), the Crafts Council (UK), the Die Neue Sammlung (Germany), the Museum fur Angewandte Kunst Frankfurt (Germany).
Born in 1965, Kobe, Japan